“Working with Advertible has significantly accelerated our go-to-market strategy for native, a completely new advertising format for us, without a heavy dependence on engineering and other internal resources. By partnering with Advertible, we're able to offer advertisers a unique source of supply that, in turn, delivers net-new advertising budgets to our publisher partners.”

“For the past 10 years, the industry has depended on a few key players to programmatically deliver native advertising at scale. Bringing native to scaled SSPs benefits publishers and advertisers, as well as improving the user experience for consumers. Retail Media and Native are now intersecting as retailers invest more in off-site targeting which requires SSPs to support non-standard (native) formats. Advertible's solution is the bridge for SSPs to tap into this multi-billion dollar opportunity.”

"Big Ad Tech players are always looking to prioritize innovation without the overhead of building and maintaining it themselves. X-as-a-Service is the future for platforms like SSPs. Given its complexity, it's no surprise that Advertible's Native-as-a-Service is successful—many players simply don't have the bandwidth to manage these offerings. Niche innovations from up-and-coming startups have great potential to impact large SSPs."

“With all the creative destruction taking place in programmatic, SSPs are desperately seeking differentiation, not to mention the rising tides around AI and retail media. In the new era of programmatic, native becomes the critical format to drive advertisers and publishers into the next generation of adtech."